Accelerating Culture

Three Ways to Turn Social Media Followers Into Paying Customers

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As presented by Jobber, in Colony Work Space, Katie Pearse, owner of The Maid Mentor, spoke to an audience about how she was able to convert her social media followers into paying customers.

With a background in marketing, Katie graduated and went on to start her own multi-million dollar cleaning company. After experiencing much success, especially with garnering hype for her company through social media, she switched to consulting to help others do the same.

Jobber, a multifaceted entrepreneur software company, holds many different workshops for their clients and interested people in the community to attend. Key influencers of their respective industries will come out to speak about their experiences.

After listening to Katie, here are the top three takeaways to note:

  1. It doesn’t matter which social media platform you use as long as you target your audience. Know who you are trying to reach and who you’re catering your content towards.
  2. Email lists are everything. According to Katie, email marketing is still 40% more effective than other forms of marketing. So if you’re going to dedicate your time towards one thing, this is it.
  3. Video is an emerging trend. Most social media platforms either started with, or have now made it possible for you to post content through video. Making it easier for customers to view and understand your product, more companies are trying to maximize on this opportunity.

If you’d like to learn more about what Katie shared, you can follow her on Facebook, or reach out to her on her website.

For more opportunities to hear speakers like Katie Pearse talk about their successes and failures, or to take part in workshops to help your business grow, follow Jobber on Instagram, or connect with them through their website.

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