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Three Ways to Turn Social Media Followers Into Paying Customers



As presented by Jobber, in Colony Work Space, Katie Pearse, owner of The Maid Mentor, spoke to an audience about how she was able to convert her social media followers into paying customers.

With a background in marketing, Katie graduated and went on to start her own multi-million dollar cleaning company. After experiencing much success, especially with garnering hype for her company through social media, she switched to consulting to help others do the same.

Jobber, a multifaceted entrepreneur software company, holds many different workshops for their clients and interested people in the community to attend. Key influencers of their respective industries will come out to speak about their experiences.

After listening to Katie, here are the top three takeaways to note:

  1. It doesn’t matter which social media platform you use as long as you target your audience. Know who you are trying to reach and who you’re catering your content towards.
  2. Email lists are everything. According to Katie, email marketing is still 40% more effective than other forms of marketing. So if you’re going to dedicate your time towards one thing, this is it.
  3. Video is an emerging trend. Most social media platforms either started with, or have now made it possible for you to post content through video. Making it easier for customers to view and understand your product, more companies are trying to maximize on this opportunity.

If you’d like to learn more about what Katie shared, you can follow her on Facebook, or reach out to her on her website.

For more opportunities to hear speakers like Katie Pearse talk about their successes and failures, or to take part in workshops to help your business grow, follow Jobber on Instagram, or connect with them through their website.

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The Video That Forever Changed My Life



“Some of you love sleep, more than you love success.” -Eric Thomas

One night, 5 years ago I was feeling in need of some inspiration. I was stuck in a rut and I didn’t know where I was headed or what I wanted from my life. In the late moments of the night, I took to my Facebook and posted a status, “in need of some motivation and inspiration.” It was more of a statement than a request in my mind, but a casual acquaintance of mine from high school shared a link in the comments section.

The video showcased an unknown athlete working out with what seemed to be a rather rigorous routine. What caught my attention more than the impressive work ethic that was displayed of the athlete, was the voice of the narrator. This was the first time I ever heard Eric Thomas speak, and his words would forever change my life.

In the video, Thomas tells a story of a young man who aspires for great things. In pursuit of his goals, the young man seeks out a guru to teach him how to be successful. In what begins as a rather odd circumstance and continues on to be a confusing lesson, the moral of the story is both profound and impactful:

This week’s takeaway:
Everyone of us has a dream, but not nearly enough of us want it bad enough. Only when you want to succeed as bad as you want to breath, will you be successful.

Arnold Exconde

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Are You Brave Enough to Live Out Your Dreams?



Over the past few months this column has been dedicated to motivating the doers, the dreamers and the hustlers. One of the central themes that is carried throughout these articles has always been the battle of overcoming fear to reach your goals.

Today, we offer you a TED Talk produced by Kayode Ewumi, entitled “Confidence vs Courage.” In it, Ewumi talks about his journey and how he discovered his own courage to pursue his ambitions.

Here’s a little background on Ewumi:

Whilst in his final year at Coventry University, Ewumi decided to create a Vine account and start making videos. After graduating in 2015, Ewumi and his childhood friend, Tyrell Williams, bought a camera, developed a character from his Vine account and decided to shoot a mockumentary.

With a grand budget of £3, they made two episodes of #HoodDocumentary, and released them on YouTube. Shortly thereafter, they found themselves with over two million viewers. This attracted the attention of BBC Three, who commissioned #HoodDocumentary onto their platform (which is to date, the highest viewed series on BBC Three online). Since then, Ewumi has been busy appearing as a lead in the BBC’s remake of “Are You Being Served,” shooting “White Gold” (BBC 2), “Crackanory” (Dave), and becoming a BAFTABreakthroughBrit of 2016. Ewumi is currently developing a few scripts that he can’t wait to share with those who have supported his journey so far!

Warren Wong

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