Since July 2016, when Instagram first replaced their reverse chronological feed, users have been complaining and asking for them to revert back. When it seemed like you were constantly missing the newest posts from your friends and favourite celebs, it was frustrating not knowing what the purpose of the new algorithm was.
Well yesterday, companies like TechCrunch got the chance to find out as Instagram’s product lead Julian Gutman, explained the ins and outs of the current algorithm.
Three main factors go into determining what you see on your Instagram feed:
- Interest: Instagram takes all your previous behaviour into account to determine how much will you actually care about a post, and then prioritizes the most important ones.
- Recency: Newer posts get brought to the forefront as oppose to older ones.
- Relationship: The app will take into account your relationship with the poster. People that you’ve interacted with more in the past will be considered of higher importance than others.
Following all that, the current algorithm also monitors for three additional factors:
- How frequently you use the app to determine which are the most worthwhile posts to show you.
- How many people you’re following, as that will dilute the amount of posts you may see from any one individual.
- Your overall usage of the app, showing you better posts sooner, if you’re more likely to spend less time scrolling through your feed.
Instagram also wants users to know that, despite popular request, they will not be reverting back to the old algorithm any time soon. The current format does not favour any one type of user over another for using Stories, Live or too many hashtags, and no posts get hidden, so scroll far enough and you will eventually see it all.
Regardless of how people may feel about the upgrade, this is how it works and for the foreseeable future it is here to stay. Considering Instagram hasn’t exactly lost a substantial amount of users due to the change, they probably have a good idea of what they are doing.