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5 Ways to Write a Strong Cover Letter



Having a strong resume is half the battle when trying to get noticed among the many resumes and applicants a company goes through when looking to hire someone new (refer to article on resume writing here).  The other half, is ensuring that you have a strong cover letter that can help your resume go from the maybe pile into the definitely interview pile.

Here are 5 ways to write up a strong cover letter to motivate the person hiring to interview you!

  1. Understand the purpose of a cover letter. If you are just rewriting things from your resume it would be completely redundant to have the cover letter. A cover letter’s purpose is to provide details that would give employers confidence that you really have the skills they are looking for. It also demonstrates that you took the time to learn about the position that you are interested in. Make sure you do your research about the company and highlight your skills that would benefit the organization.
  2. Keep your cover letter in a consistent format as that of your resume. It flows a lot better and keeps things aesthetically pleasing. With the increasing rate of online resume/cover letter submissions a good tip to remember is to save your resume and cover letter in one document and PDF.  By doing so, your margins and formatting won’t shift if the company you are applying to uses different software to view your application.
  3. Include why you are interested in that particular company. This is a good opportunity for you to indicate that you have researched about their organization, their values, mission, etc. Use this opportunity to indicate how the company aligns with your personal stance in life. This gives them more confidence in interviewing and potentiality hiring you as it lets them know that you would fit well into the overall culture of the organization.
  4. Keep it simple! Employers vet through hundreds, if not thousands, of applications to find the right candidates to interview and hire. Often times it becomes very tedious when they have to read through pages and pages of text. Even if the information is great, chances are high that it might get skipped over.  A good rule of thumb is to keep things to one page with bullet points to outline what you want to get across.  It looks cleaner and gets straight to the point.
  5. Take the qualifications required on the posting and treat them as questions that you should answer. If your answers fit in within those parameters, write about why you would be a good candidate. Use similar, if not the same language that the posting is using to minimize confusion. It also puts you at the same level as whoever is hiring you which makes you relatable.

As with all the articles within the YoPro (young professionals) series, the goal is always to try to make things easier for you when you are looking for a job.  Getting a job and trading your time for money may not be the most efficient way to get ahead, but it is the most common. With these tips and tricks we hope it puts you that much further ahead to get that job you have been vying for, and as always, good luck!

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Why Valentine’s Day is Actually Designed for Singles



The holiday that we have all either come to love or hate, unsurprisingly, didn’t always revolve around cards and chocolates. The customs that we have all fallen into since we were kids, actually had very different origins than one would think.

Breaking down the holiday, there are actually many different facets that bring it all together. Various martyrdom stories are associated with different Valentine’s of the past. For the most part, the Catholic Church chose to honour them during the month of February, which then led to the naming of the annual celebration. Afterwards, it was all tied together with an ancient ritual celebrated by the Romans.

Lupercalia, the fertility festival, was a yearly celebration for the Romans in honour of the god of agriculture. According to myth, it was also a time to celebrate the Roman founders Romulus and Remus, who were both raised by a she-wolf. There were various aspects to the celebration, most of which, did not make the cut into the 21st century. One such practice involved cutting up animal hides into strips and dipping them into sacrificial blood. They were then slapped against the bodies of women, believing it would allow them to become more fertile for the year. Women would actually line the streets to have their turn as the progression passed through.

The fun part came towards the end, when singles throughout the city would pair off in honour of the festival through random selection via draw. Many times this resulted in successful marriages.

Today, the day is obviously celebrated a little differently, with no bloody whippings of animal hide required. People get to partake in the exchange of tokens of affections with their loved ones, and a plethora of money is spent trying to make that special someone in your life happy. After Christmas, Valentine’s Day is the second most popular holiday for sending cards to other people. Approximately 150 million cards are exchanged, and a total spending of $18.6 billion takes place every year!

So for those of you that will be single for this Valentine’s Day, don’t fret. In fact, relish in the fact that you’re not about to drop some mad cash on someone, just to say that you love them. Valentine’s Day can be a very exciting holiday when you have that significant other in your life, but remember, the day was originally for all the single people to hook up! So really, instead of being sad, what you should really spend the day doing is stripping apart goat hide and finding someone to smack it with…kidding.

unsplash-logoClem Onojeghuo

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Local Love for Local Laundry



​As a stylist, a student, and super tired individual, I needed something simple. December is in full-swing. The holiday season has just begun. The weather is arguably way warmer in Calgary than I have ever witnessed in my lifetime; I have no complaints. It’s safe to say that this season I’ve fully embraced my city.

From the weather to the clothing, I’ve come full circle. More importantly, during this fine December I’ve taken it upon myself to shop locally.

I couldn’t be more ecstatic to have this opportunity to collaborate with HYPR Magazine and The Salt Co., to showcase Local Laundry’s new collection. With the brand being 100% established in Canada and that they also support a good cause, this season couldn’t get any better. With their goal to raise over $1 million for local Canadian charities, it’s something you can’t turn your back on.

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The Local Collection features a variety of styles that serve to connect. As a born and raised Calgarian who’s lived in YYC her whole life, this is brilliant. I say this because there’s no doubt in my mind that as Canadian’s we can be quick to support people outside of our realm. Don’t get me wrong, this is not bad— it’s defintely in our caring nature. However, we can’t forget the talent that we possess within the true north strong and free. In addition to that, it’s also a positive impact on our economy and keeps our communities unique. What more could you ask for?

The Local Crewneck— Local Laundry Apparel
In Frame: @StyledByTiwaa | Photo Series Shot by: The Salt Co. 
Click here to order yours online!

Supporting local businesses is beyond important. A fine majority of clothes are being internationally made, LL is home. The internet provides access to a worldwide web of choices, so let Local Laundry be your first.
Shopping locally is an act of respect. I can guarantee it probably takes more than an arm and a leg to set up small business. And showing your support is another way to acknowledge the challenges and tribunals orchestrated to get them where they are now. Not only that, this is a major movement in the Canadian clothing industry and a reduction to the carbon footprint. Look good, feel good, AND preserve our land? I’m happy.

LL Pocket Tee — Local Laundry Apparel
In Frame: @StyledByTiwaa | Photo Series Shot by: The Salt Co.
Click here to order yours online!

More importantly, you can feel the care and the quality. This was evidently felt the moment I put on The Local Crewneck. “70% cotton, 30% polyester fleece and 100% sourced”…completely true to their promise. Not only that, with their new Local Collection it’s gives a unique spin to which allows you demonstrate your own personal styling. Every city has it’s own design. And for that reason it’s easy to tell that this brand is a reflection of Canada… A homegrown company where their work is literally a reflection of themselves. That speaks volumes.

The world is becoming increasingly homogenized…rep your city, rep your country, rep your neighbourhood. Stay local. 

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