Accelerating Culture

How Important Are The Clothes You Wear?

In our current culture, the topic of first impressions and the weight they carry seems to be brushed under the rug relatively quickly. Conversations about first impressions generally consist of, “oh first impressions are very powerful, but you should never judge a book by it’s cover.” It’s a common statement, which has merit. But not too many people like to admit that the way we dress and present ourselves has a profound effect on the people that we meet, and how we are treated thereafter.

In an infographic published by Trend Hunter, they surveyed over 2000 hiring managers, 33% of which claimed they knew in the first 90 seconds whether or not they would be hiring someone.

What’s more, studies have also shown that 55% of first impressions consist of the way you dress, act and walk through the door, while 38% of the first impression is made up by the quality of your voice, grammar and level of confidence. This means that only 7% of your first impression is based off of what you’re actually saying. To quote the fictional, first impression master Alex “Hitch” Hitchens (Will Smith), “90% of what you’re sayin’, ain’t coming out of your mouth!”

With stats like that it’s no surprise it’s a taboo topic. After all, who likes to be judged based off of such superficial traits that don’t necessarily define who you are as a person. The funny thing is that despite our unease towards the subject, we all actually know and practice these unspoken rules. We dress up for the big days, weddings, interviews, first dates, and so on. Quite literally every time you want to make a good impression, you generally dress well.

But what happens the rest of the year? I’m not saying you should suit up everyday, not even bi-weekly (although you would look great)! But I am saying that we should all take a moment to consider the way we present and carry ourselves. After all, it could be the final step towards ensuring your dream job, and the spouse of your dreams!

This week’s takeaway:
The way we dress is a reflection of our current mood and ourselves. Confidence and apparel account for 93% of first impressions, let’s aim high.

Parker Burchfield

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